GSC’s latest Samsung Cinema Display

Golden Screen Cinemas will be introducing Samsung’s Cinema LED technology here in Malaysia starting first with their flagship at Mid Valley Megamall. Definitely gives me an excuse to check it out and take the effort to brace the traffic to visit Mid Valley after many months of absence. 

“Golden Screen Cinemas is excited to introduce the Samsung Cinema LED to Malaysians, as it underscores our commitment in bringing in the latest cinematic technologies. The Samsung Cinema LED screen expands our offerings, enabling us to deliver new and enriching cinema experiences to customers, but it is also part of our efforts to transform the Malaysian entertainment landscape. We intend to change how audiences across the country look at the traditional cinema-going experience, and this is the next step for the future of cinema,” said Ms. Koh Mei Lee, Chief Executive Officer of Golden Screen Cinemas.

“At Samsung, we design our products around how people live, bringing joy and value into their life. Through the partnership with GSC, we hope to provide the best audio-visual enjoyment and we strive to continuously redefine cinematic tools to stand out and be a part of creating cinema history. We are confident that this partnership with GSC will be a successful one as they are the largest cinema exhibitor in Malaysia, and we shall grow together to bring the best immersive cinematic experience with Samsung Cinema LED screens,” said Mr. Yoonsoo Kim, President of Samsung Malaysia Electronics.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, Samsung’s Cinema LED Screen is designed to deliver a more captivating and vibrant viewing experience, by pairing stunning video technology with state-of-the-art audio technologies from JBL by HARMAN Professional Solutions and Samsung Audio Lab.

Measuring 10.3m (33.8 ft) wide in size, the Cinema LED Screen brings the visual power of HDR picture quality to the big screen, delivering ultra-sharp 4K resolution visuals (4,096 x 2,160) and peak brightness levels of 146fL (foot-lambert). Leveraging its ultra-contrast and low-tone grayscale settings, the futuristic screen is able to showcase the brightest colours, most pristine whites, and deepest blacks at a nearly infinite contrast ratio, enlivening and bringing content to life.

To complement its stunning picture technology, Samsung’s Cinema LED screen also comes with world-class audio technology from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theatre’s seating area, so that audiences can enjoy a true multi-sensory aural experience, just the way the content creators intended.

“GSC has always been poised at the forefront of out-of-home entertainment, delivering high-quality cinematic experiences that are complemented by a diverse range of content, some of which are available exclusively under our GSC International Screens brand. We are confident that with the Samsung Cinema LED screen, our customers will get more out of their movie-going experiences with us, whether they are watching a Hollywood blockbuster, catching a foreign film, celebrating their favourite bands in concert, or cheering for their favourite e-Sports teams,” added Ms. Koh.

Now this would definitely be a great place to watch upcoming hit movies such as Avengers, Deadpool and other amazing hits coming this year.