ATLAS Headunit

ATLAS the next generation in-vehicle infotainment operating system

ACO Tech, the leading smart mobility provider in Southeast Asia, today introduced its next-gen technology – ATLAS (ACO Tech Local Automotive Services), an in-vehicle infotainment operating system to strengthen its foothold to integrate the concept of humanised connected lifestyle into Malaysians’ automotive experiences. Wholly led and developed by the Malaysian team, ATLAS is supported by a complimentary mobile application named ATLAS Auto with features that prioritise mobility, convenience, and control. 

Specifically designed with personal experience in mind, the ATLAS takes the relationship and engagement between driver and vehicle into an intuitive future where the power of the system is tailored to meet the diverse demands and preferences of the Malaysian lifestyle. 


As a continuous commitment to deliver localised experiences to Malaysians, the ATLAS is integrated with JOOX – Asia’s most dedicated music and entertainment platform with a variety of music content. Buoyed by strong demand, the infotainment system is also packed with the entertainment powerhouse SYOK to further complement the driver’s audio experience with the latest hits from all Astro Radio brands and podcasts that cover a wide range of topics in multiple languages. 


Built with an AI-powered speech solution that has the enhanced capabilities to recognize Malaysian English at varying tones and speed, the ATLAS is able to handle various commands effectively, allowing the drivers to stay focus while being in control of the navigation, entertainment, communication, and in-vehicle functions. Its intelligent notification can even alert the drivers on the occurrences of extreme weather or when a tire puncture is detected*. The ATLAS voice assistant can be customised based on the owner’s preference. 


ACO Tech has ramped up its efforts to develop ATLAS Map – a native navigation system that supports real-time traffic information and safety-related features, including:-

  • The advanced system is not only able to determine potential traffic patterns to assist drivers to plan their journey, but also able to show weather forecasts and conditions at each point of the route and destination. 
  • The driver can still navigate in an area lack of internet connection and GPS as it is backed with offline map data. 
  • Send current location or selected Points of Interest (POI) directly from your phone to your vehicle. 
  • The system will intelligently prompt you to refuel when it detects that your car is low on fuel. Upon agreeing, it will then navigate you to the nearest petrol station*. 


ATLAS will feature ATLAS Pay – an integrated automotive payment system powered by fintech partner Fass Payment Solutions (Fasspay). ATLAS Pay, the 1st in-car payment in Malaysia; integrates in-car technologies with ATLAS so that drivers’ can pay for everyday needs without having to disembark from their cars, enhancing their overall driving experience. In the near future, ATLAS Pay will be the payment core that introduces its “mobility-as-a-service” vehicle app ecosystem. ATLAS Pay is available in the ATLAS Auto app and subsequently be integrated with the vehicle’s infotainment system by the first half of 2022.


Designed as a multifaceted system, the ATLAS is complimented with a mobile app – ATLAS Auto, that connects the driver to his car and the world whenever, wherever. Besides serving as a universal interface to the vehicle, the ATLAS Auto offers value-added features such as ATLAS Mall, ATLAS Discover, and ATLAS Vehicle which enable endless collaborative possibilities from brand partners and communities:-

  • ATLAS Mall: A marketplace that allows users to make purchases and reservations conveniently while on the move.
  • ATLAS Discover: Capitalising on the power of community-generated content, ATLAS Discover is a space for the driving communities to be connected with automotive-related news and information. 
  • ATLAS Vehicle: Control your vehicle functions remotely and get immediate access to the status of your car. 

The ATLAS Auto is available to download from the Apple App Store, Google Play Store and Huawei AppGallery in Q4 2021.

“The ATLAS is intelligent, proactive, and humanised. The eco-system is not only integral in transforming people’s relationship with their car, in-vehicle or remotely, we believe that it underpins the future of automotive user experience and paves the way for an autonomous vehicle in Malaysia,” said Mr. Li Pu, CEO of ACO Tech Sdn Bhd. ACO Tech has invested over RM30 million for the research, development, and deployment of ATLAS. 


*The availability of features may differ by vehicle specification or require the installation of certain features in order to be fitted. 


ACO Tech Sdn Bhd is the leader of smart mobility provider in the ASEAN region. We pioneer in intelligent and connected lifestyle through our ideas and solutions, bringing the five elements of the driver’s personal space and independent mobility – comfort, convenience, performance, security, and safety. Moving at a progressive pace, we shape urban lifestyle through innovative connected car applications and solutions namely intelligent driving HD map, big data, and IoT cloud. For further information, visit

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